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I just took over the internet sales manager job at a large dealership and am considering several options for video, both new and used vehicles.
There seems to be alot of hype around video, but I want to make a decision based on some current success stories or programs that are working right now using videos to sell more vehicles. I know video increases conversion, but I'm interested in overall sales.
Here are some considerations:
- Taking actual video of vehicles and posting them on the dealership website, Youtube, Autotrader, Yahoo, blogs, etc.
- Stock new car research/test drive videos
- Using existing photos from the website to create videos
- Video customer testimonials
- Video employee interviews
Any other video ideas out there? Thanks.
Edited by dreynolds : August 9, 2008, 10:48 am |
August 9, 2008, 10:47 am