Catering to women pays off for Christian Bros.

Catering to women pays off for Christian Bros. (3 Replies, Read 3887 times)

ryan	June 16, 2008, 4:42 am
Group: Member Post Group: Working Member Posts: 151 Status:	Christian Brothers Automotive Corporation is expanding in the Nashville area with plans to open locations in Spring Hill and Hendersonville. The Houston-based automotive repair business that caters to women and requires that its franchisees be Christians is growing in Nashville as part of a nationwide plan to open 125 new locations in the next five to seven years. Josh Wall, vice president of franchise development, says the company has a contract on a piece of land in Spring Hill off Highway 31 and is negotiating a contract on land in Hendersonville. Both locations are scheduled to open next year, he says. "Nashville has been a good market," Wall says. "We are trying to grow in each community we are in, trying to become their choice auto service provider." Christian Brothers opened its first Nashville area location in Brentwood in 2000 and its second in Murfreesboro in 2004. Wall says the company will invest $1.3 million to $1.7 million in real estate for each shop. Franchisees invest an additional $325,000 to $350,000. Wall says Christian Brothers sets itself apart from competitors by offering high-end automotive services and waiting rooms with hardwood floors and leather sofas that appeal to women. He says the company considers automotive dealers its main competitors. -----------------------
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